Whiterock Construction Products Rebrand

Popi Services Utilised: Logo Design • Brand Identity • Printing

Whiterock Construction Products manufacture Heave Stopper clay protection board that protects concrete foundations & structures from clay heave and ground movement.
Whiterock required a new look for their brand, starting with the logo and developing through to printed materials.


Popi produced a range of options working around the ‘Rock’ theme. The brand had to look solid and strong to reflect their product.

Versatile design

The logo was designed with future applications in mind. When used at a small size on a business card the logo still looks just as good as when it’s shown on the front cover of the brochure.

Product brochure

The product brochure was designed to show off the new brand, and also provides an excellent template for the marketing materials for future products.

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