01622 791663 • info@popi.co.uk
One campaign. One Design system.
Rolled out everywhere.
A complete campaign design system with templates, assets and clear guidelines. So your teams can create on-brand campaign materials quickly and consistently.

Welcome to your campaign world

The Campaign Rollout Toolkit sits at the centre of every asset your teams create.

What a great campaign rollout looks like

When every team is working from the same design system, rollout becomes fast, consistent and easy to manage. Assets feel connected. Updates are simple.

New formats slot neatly into place.

Everything
your teams need to roll out a campaign

Creative Direction

Three carefully considered creative routes exploring different ways the campaign could come to life.
Each concept demonstrates how the campaign would work across real formats before a final direction is chosen.

Complete campaign playbook

A complete PDF playbook defining the campaign’s visual language, layout system, typography hierarchy and graphic devices.
It provides clear guidance so teams can confidently produce new campaign assets without reinventing the design each time.

Slide deck templates

Templates built for the formats your organisation actually uses — presentations, social posts, advertising layouts and more.
They give designers and marketers a reliable starting point for creating new assets quickly.

Campaign asset library

A fully organised set of campaign assets prepared for real-world use.
Logos, graphics, backgrounds and design elements are supplied in multiple formats so they work in any software your teams prefer.

Take a look inside a Campaign Rollout Toolkit

What's Included

A practical guide showing teams how to apply the campaign across every channel.

The core design principles that define how the campaign looks and feels.

This section explains the visual building blocks of the campaign, including graphic style, imagery treatment and overall design direction. It ensures every new asset feels like part of the same campaign world.
The distinctive graphic elements that give the campaign its recognisable style.

These might include shapes, overlays, directional elements, icons or framing devices. Clear guidance shows how they should be used across different formats to maintain consistency.
A clear hierarchy for headings, body copy and supporting text.

This section defines how typography should be used across campaign materials, including font choices, sizing rules and hierarchy. It ensures messaging remains clear, readable and visually consistent.
Structured layout rules that guide how assets should be built.

Layout frameworks provide repeatable structures for different asset types, helping designers place headlines, imagery and graphics in a consistent way across channels.
Guidance on how the campaign colour palette should be applied.

This section explains how colours should be used across backgrounds, text, graphics and accents, ensuring the campaign remains visually balanced and recognisable.
Practical demonstrations of how the campaign works in real formats.

Examples show the campaign applied to social posts, advertising, presentations, web assets and more, helping teams understand how the system works in practice.
Clear examples of correct and incorrect usage.

This section highlights common mistakes to avoid and demonstrates how to apply the campaign system properly, helping teams maintain consistency across every asset.
Guidance on adapting the campaign across different formats and channels.

This includes examples of how the design system translates across social media, advertising formats, presentations, websites and large-scale placements such as OOH.

Ready to build your campaign toolkit?

Send us your brief now and we’ll get back to you with a quote within 1 working day.
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If you’d prefer to chat through the brief, feel free to give us a call on +44(0)1622 791663
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