Crosswater – nationwide sale promotion
Future Learning. Working to make kids smarter, fitter and happier.
Future Learning – Classroom based activities from the future
Popi Services Utilised: Website Design • SEO • Logo Design • Print • 3D • Animation • Photography • Videography
Future Learning had a great new concept – To help young children learn their times tables and get fit at the same time – all at school as part of a lesson!
We were asked to create a range of videos to get kids active, whilst teaching them their times tables. These videos also needed to be put on a platform that could be easily accessed by teachers across the country.
Ideas and concepts
Our studio came up with a range of creative directions, all with different themes and styles. The agreed style was a ‘crystal challenge’ theme, where the children would be transported into a different room to complete each workout.
Bringing the idea to life
Our videographer filmed the robot routines on a green screen background. Meanwhile our 3D artists were working on creating a crystal themed 3D environment which transports the children into a new world of crystals and robots.
Platform to success
The website allows teachers and parents to sign up for a free trial with the option to purchase a subscription.
www.wearefuturelearning.co.uk
Keeping it interesting
In order to ensure these videos were engaging and enjoyable as well as educational, we added a level of gamification to it. The idea is that by completing the maths workout videos, you would earn crystals. These crystals unlock fun new times tables workouts.
Using 3D to create an exciting future learning world
3D animation played a massive part in this project. The whole pod city and surrounding environment seen in the video below was created in 3D.
The teaser video is displayed on the website to give a quick glimpse into what Future Learning is.
Marketing
Whilst all this was happening our in house creative studio designed brochures, teaser videos, press adverts, and large format banners, then our in house print works made these pieces come to life ready for launch day!
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